Driving a customer’s interest towards your brand is a battle of digital superiority today. People are not as connected to the print media as they are to the digital world. The need to explore the labyrinth of technology exists today, not only for an upcoming brand name but also for existing products and services. Among a horde of methods that exist today to gather the interest of a customer is Search Engine Optimization. Bringing traffic for free, through organic route is what Search Engine Optimization is all about. It is different from Search Engine Marketing, which involves payment to get a higher ranking among a search engine’s results.
The internet is a wide spread platform which allows numerous servers and publishing platforms to add content to the existing horde of data on the internet. As per recent stats, more than 20 blogs are published by a WordPress user alone. Imagine the volume of content that would be added on the internet through all other sources collectively. In this scenario, it becomes hard for someone to stand out from the rest of the data on the internet. So, how exactly do you make sure that when someone searches for a particular thing, out of the 2 million searches made each day on the internet, he views your web page on the first few pages of search results?
This is where the role of SEO steps in. It is defined as the process that affects the visibility of a web page on the results page of a search engine. If your content is optimized as per SEO standards, a search engine is likely to display your web page, over and above other pages on its results page.
Given the pace of technological advancement, keeping up with the evolving advertising mediums is important. SEO is becoming more prominent by the day, and is increasingly manifesting its role as an important business success medium. We give you some of the top reasons why SEO is relevant for your business:
Our company is a leading channel in the field of SEO and can help you understand how exactly you can benefit from its use for your brand.
Search engines use various tools to promote how a web page appears in its results. Among these tools are various protocols that recognize the use of certain words and connects them with keywords that a user usually looks for.
For content optimization, some of the best tools that you may use are Meta description and title optimization tools.
Back links are a type of hyperlink that would direct a user back to your website. There are two parts of a back link. One is the link point to your website and the other is an anchor text.
Optimizing a website makes the site appear favorably in search results. Considering that the second page of Google is a no man’s island, SEO is important for your website.
The main difference between SEO and SEM lies in the fact that SEM is paid while SEO is free.
It has only been a couple of months since we started working with Togglers, but we have already seen an explosion in the amount of traffic.
They listened to our requirements and then put together a complete digital marketing package to help us achieve our aims.
From the moment we got in touch, Togglers have worked hard to ensure that we got the best possible results.
Their efforts have had a significant impact on our business, increasing traffic to our site and maximizing our conversion rates.